The Future of Olbali with CEO and Founder, Courtney Adeleye
In a recent issue of MMR, our CEO and Founder, Courtney Adeleye went into depth about her vision for Olbali Brands and her mission to positively impact all households.
- Tell us a little about your company. What do you see as the company’s mission?
Olbali is a conglomerate CPG company. Consisting of brands such as Cool Coffee Clique, Foolproof Body, Lily Frilly and POPtritional, just to name a few. Our Mission is to create positive change in the lives of people across the globe. We do this by specializing in products that make an impact and improve the quality of life through innovation, strategic planning, and a community development approach. We create brands that consumers take honor in being a part of, supporting and sharing with the world.
- Describe your company's product offerings. What makes the products unique?
We do not simply create products, we create solutions. We offer a range of products through innovative brands such as Cool Coffee Clique. Cool Coffee Clique is not your traditional hot beverage brand. We do not acquire customers; we acquire loyal “members”. Our objective is to make the consumer feel vested in the brand. By doing so, it keeps the customer loyal and faithful to the brand. The loyalty to the overall Olbali Company is unmatched. Every brand created under the Olbali portfolio receives remarkable support individually and collectively. Our mission is to build communities, so the communities can build the brands.
- How big a market do you see for these products?
The Olbali Company does not infiltrate a market that we cannot exceedingly flourish in. Under the Olbali portfolio, new brands have successfully been birthed during one of the most traumatic times in history, the pandemic. The coffee industry has been predominately consistent. So, when you take a stable industry and you pair it with innovation; you then get what I like to call MAGIC aka “profitability”. So, how big do I see the market? I see it being MASSIVE with endless opportunities.
- How do you support your products? (promotions, advertising, or consumer education?
I support my brands by first having a thorough understanding of my consumer. It is important for me to have personal and intimate conversations with my consumer to fully understand their needs, wants and desires. The best way to find out what a person want, is to simply ask them. I talk to my customers and I personally interact with them daily. I create strategic, clever, and informative digital content that will effectively circulate at no monetary expense. I maintain quality relationships with editors, celebrities, and macro influencers to help spread Olbali brand awareness. I make sure Olbali brands are active on all social media platforms. I personally speak on global panels that are relevant to Olbali brands. I am a traditional marketer as well as a modern-day marketer. I still believe in using billboards and magazines when utilized strategically. However, my strongest promotional tactic will forever be grassroot marketing.
- What else would you like our readers to know about your company?
Olbali will be a first of its kind. Building a privately owned CPG conglomerate company from the ground up is not something you see very often. However, I have worked very hard to create a reputation of excellence and dependability, which in turns creates a lifelong loyal customer. The success of Cool Coffee Clique has already exceeded our projected expectations. The Lily Frilly brand is now available in one of the largest retail chains in the world. Foolproof Body has rebranded as a full health and wellness brand and will soon be available nationwide. POPtritional is an innovative popcorn brand. It contains a complete vitamin such as Protein, Calcium, Zinc, Folic Acid, Vitamin D and so much more. We have already received communication from buyers in various retain chains expressing their desire to carry POPtritional in their stores. It’s safe to say Olbali Corporation is on fire and is flourishing even during a pandemic. We are excited about the future and we are excited to bring innovative and shelf disrupting brands to retails stores across the world!